Growing your Beauty Business with Jana Elston

Mother’s day is the second biggest event for beauty businesses each year. Successful businesses start planting the seed to purchase gifts and vouchers at least 6-8 weeks before Mother’s Day. Here’s how to make your Mother’s Day the biggest event of the year in your salon. Plan Ahead  Begin your planning process first by analyzing the previous year’s Mother’s Day promotion to determine what worked and what didn’t. What did you find sold the best? Was there any particular treatment package that was more popular than others? What was the average dollar spend on gift vouchers? When was your busiest time selling gift vouchers? Did you run an in-salon event such as a buying evening for your VIP customers? How did that go? What worked, and what can you do better this year? Team Meeting Have a team meeting and discuss your previous Mother’s Day promotions and what they think worked the best. What suggestions do your staff have for this year? They may have recei...