Growing your Beauty Business with Jana Elston

Wow, this year has flown! Before you know it, Christmas will be here. Saying that, are your ready? Many people who own or manage salons tend to leave it to the last minute. Then they either do a mad rush to get things organised causing a lot of stress. They end up with  promotions and materials that could certainly have been better if they allowed more time, or some completely give up and decide it's too late and not even bother to make any effort.  We all know that Mother's day and Christmas   are the busiest trading periods for retailers and service providers such as beauty salons. This is when consumers are actively looking to spend money on themselves and their loved ones and the competition in the retail industry is fierce to win these willing customers over. The old saying is, you have to be in it to win it. If your competitors are well organised and ready, they will get the best customers, including yours.  Here are the biggest mistakes I have see...