Growing your Beauty Business with Jana Elston

Communication plays a crucial role in our lives. Either when we are looking to meet someone, a job interview, being able to express our opinions about a subject, talking in public, and educating our clients about skincare and products, among so many other forms of communication are an integral part of our lives. However, some people are just shy or not confident enough in their ability to communicate with others. So, how can you overcome this obstacle? How can you build confidence for more effective communication? Here are 3 tips that will help you gain confidence in yourself: #1: Body Language The truth is that your body language says a lot about you. If you tend to walk with your head down, don't look at other people's eyes when you're talking with them, being nervous all the time, especially when someone talks to you or asks you a question, others see you as someone with lack of confidence. So, they will tend to not even hear what you have to say or simply ig...

Most of the people find it difficult to stay focused at work. Motivation seems really a far cry at such times. So, we have brought you some simple tricks and ways to keep your attention from diverting and stay committed to your work. Set up Goals Setting up goals is a very important step towards staying motivated. In today’s digital work, this task has been simplified and amped up further to keep us focused on the digital reminders and alarm systems. Set a target of how many clients you will rebook today, how many products you will sell today, how many clients you will contact you haven't seen for a while. Turn it into a game, set up some charts and try to beat your best target. When you do, give yourself an award, enjoy a nice cake or your favorite food that day. Commit to giving your best shot Motivation can also be achieved by trying to do your best at work. When you stay committed to working your best and achieve good outcomes, motivation follows naturally. C...

Happy New Financial Year! July 1st brings a new year in business. This is a good time to start with a clean slate. Review your past year performance, assess what worked, what didn't work and make plans for the future to improve your performance and grow your business. In business, there is no such thing as staying the same. Your business is either growing or falling behind. As the market grows, your competitors grow, inflation grows and the cost of living grows. Your business needs to grow in order to stay viable and stable. So what will you do this next financial year to help your business grow? There is only so much you personally can do. There are only so many hours you can put in. If you are running a business at capacity, there are ways to increase revenue over the next financial year. There are ways to grow your business. First, you need to decide on a strategy, write down your goals then make a plan on how you will achieve your goals. Here are some tips on growing...

People dream of having a great skin. People want to have a healthy, youthful, clear, problem-free skin. It boosts their self-confidence. They way people feel about their skin affects every aspect of their life. I watch my daughter when she has a breakout, how she feels self-conscious because kids at school are cruel. They ask her "Why do you have a red skin? Eww, you have pimples on your face!" She hates it. When her skin clears up, she is so happy. I was working on a beauty counter in David Jones many years ago, and a lady came by asking about her skin. I offered to give her a mini skin treatment and a makeup application to try the products. She looked and felt amazing afterward. She purchased her products and on the way out I watched her as she stopped several times, looking at her skin in the mirror, smiling, touching her face gently with her fingertips. It was as if she was surprised and delighted how good she looked. My heart burst with happiness for her. I was so...

Not everyone is cut out to run a small business. Some people are followers, some are leaders and some are entrepreneurs. It's my experience that most people who own and operate a small business, have never had any formal training or experience in the business. They just decide that because they are really good at what they do, they are qualified to open or buy and operate their own business. They do not realize that it takes far more than being good at that they do, to operate their own business. This is why it becomes so stressful for them when they eventually venture out, and most new businesses (or new owners of businesses) fail, close shop and lose their money in the first year of operating a business. They don't understand what it takes to own and operate a small business. To own and operate a small business, you may or may not have the skills in the services you provide (such as a beauty therapist) but you certainly have to be educated and qualified in runn...

How visible is your beauty business online? Can people find you easily and what do people do when they visit your website? Do your prospective customers engage with you on social media? What impressions do people get when they try to learn more about your business? My husband and I are planning a short getaway. I researched the area where we will stay to book a day spa experience for myself and a facial for my husband.   I found the whole process quite revealing which is why I decided to write this article.  Here is what I learned from the perspective of a consumer when looking for a beauty business online, and my suggestions for you to help your beauty business stand out . Get professional photos of your business and proudly display them on your website, Facebook, Instagram, Google places, and True Local business listing. Make sure your website is up to date. It has to look fresh, clean and must be easy to navigate. Fancy slideshows, music, and graphics are no...