Growing your Beauty Business with Jana Elston

Guest Post By Lynne Baker  1: Don't think of it as "selling". Your clients want to buy, but they don't want to be sold to.  It's recommending the very best product for your client.  Listen to your client and recommend the product to solve their problem.   2: "In the land of the blind, the one eyed man is king".  Your clients come to you because you know more about skincare/hair care/makeup/nails than they do. They look to you for advice and guidance on the best products for their individual condition.  Don't disappoint them; make sure you DO know more than they do.  Everyone’s an Internet expert these days! 3: Believe!  If you believe in the products you can sing their praises to your client.  Use the products yourself and tell your clients how brilliant they are!  You will lose any shred of credibility if you can’t genuinely tell your client what the products have done for you. 4: Understand the products.  On...

Not happy in your current situation? Are you stuck in a rut, just plodding along, hoping for the economy to change or for someone to make things better for you? ... Are you laying blame on other things or people for your situation? Is it the landlords fault, is it your customers fault, is it the governments fault? There are certain things we can't control, it will either hail or shine tomorrow, there is nothing we can do to change that. What you CAN control and can change, is how you RESPOND to it, how you think about it, how you feel about it, and what ACTION you take as a result. For things to change, first you must change your internal dialogue, how you think about the situation you are having challenge with, and what you literally say to yourself about it. Language and the words you choose are extremely powerful. The pen is mightier than the sword! People can be moved deeply with words, can be influenced to take action, can be motivated or broken down. So be care...