Growing your Beauty Business with Jana Elston

You have worked on your marketing and promotions and you have new customers coming in daily. But it's a never ending exercise and it can get exhausting. It's very expensive and a constant battle having to come up with innovative ways to bring in more new customers. While you focus so much on bringing in new customers in the hope to bring in more profits, have you ever wondered what would happen if all your new customers re-booked and came back? Do you have a 100% re-booking rate? If you do, congratulations! You will soon be unable to accept new customers unless you expand.  If however you find your customers retention rate is poor, have you ever wondered why your customers don't come back? I'm not saying that getting new customers is not important, businesses need to grow, but the only way the business will grow is to retain customers and build loyalty. Beauty businesses who have a strong loyal client base are far more resilient that businesses that rely on walk...

How enthusiastic are you about the products you sell and the services you provide?  Are you excited? Do you really believe that what you do that will help people? Do you believe the products you sell people will absolutely love?  If you are enthusiastic, people can't help but be inspired and motivated by your enthusiasm. They think "I want what she's having". Are your clients inspired and motivated by you?  If not, what can you do to feel passionate about what you do? There is only one way, you have to believe in it. Do you believe in your professional abilities and in the products you sell?  So what can you do to believe in yourself? How can you build self-confidence and passion? It is through learning, education, practice, experience, working hard and putting your very best effort in everything you do. You have to be focused on doing this better and you have to want to achieve your very best.  Ongoing education is absolutely critical to achievi...

Customers come to you for results. Don't assume that they already know what it is they need to get the results they want. You are the expert. It is your responsibility to your client to assess what the problem is and advise your client on what you and they need to do to get the very best result. Always start from the best position and then determine your clients commitment to getting the result they want. Educate them on why you have made the recommendation, what is the objective of the treatment and home care routine, what they should expect to see and how long it will take. Do they start with the full program or just a few products and slowly build it up? It really is up to them and how much they can manage. The more education you do, the more informed your client will be about the best course of treatment for them. They will then make a decision on how fast they want the results by the level of their commitment.  Did you like this article? Subscribe and get free updates...

We really need to educate people to support their local small business. Feel free to share the Facebook post below. PS: I run this Facebook page to help YOU build your business, for FREE. I do this in my spare time. Why? Why would I do something just for fun? I have been trying to explore and find the answers as I shared this post. I was thinking, what gets me excited? I can tell you what gets me excited. What excites me is seeing you succeed! Seeing small business owners that are struggling to make ends meet, succeeds at their dreams.  I love inspiring people to be the best they can be. Why? Because I really appreciate the leadership and the role models in my life that helped me, shape me, to be the person I am today. I hope I can inspire you, to be the best you can be. Thank you Want More Tips Like This? Subscribe to my newsletter and get free business industry updates, practical guides, business strategy ideas, marketing and social media tips!...

Being average is boring, being awesome is exciting! So what makes an awesome beauty professional? 1. Enthusiasm 2. Passion 3. Can do attitude 4. Hunger for knowledge 5. Always striving to improve their craft 6. Flexible communication skills 7. Excellent interpersonal skills 8. Punctual and organized 9. Self motivated 10. Impeccable grooming One thing everyone will realize eventually is that we are never perfect, we don't know it all. Challenge yourself every day, step out of your comfort zone, because that's where happiness and true joy is found. If you work every day on improving yourself personally and professionally, you will learn, grow and evolve. You will achieve your dreams of a better life and be able to make a positive impact on peoples lives.  If you could change peoples life for the better, why wouldn't you? Did you like this article? Subscribe and get free updates, learn more about retail sales, customer service, salon promotions, marketing ...

When you are working face to face with customers and clients, you are always on show. Literally, you are on stage, and the show must go on, no matter what. No matter what is happening in your personal life, the mood you are in or how you are feeling, the customer experience comes first. Put yourself in their shoes, you have been saving up and looking forward to the treatment for weeks, when you arriv e you barely get a greeting, the therapist looks like she hasn't had a good night sleep and during the treatment she tells you about the fight she has had with her boyfriend. Gossip is sometimes interesting to listen to, but that is with your friends over a coffee, not when you are trying to relax and have a facial. You end up paying and your therapist gets the therapy. In theater , if the star of the show is unable to perform because of illness, or they've had personal issues and can't pull themselves together, they call a stand-in. You need to make the decision every ...

Do you ever get frustrated when a client tells you they are using a supermarket brand moisturizer and that they are very happy with it? Looking for ideas on how to handle such a situation? What I have done in the past is try to educate the client about the differences between supermarket and professional skin care brands. Because this approach did not always work for me, I looked for other ways to approach this situation. I now have tried a slightly different approach which has been working for me. When my clients tell me they just love their product and I come in and say, but mine is better and yours does not work as well, the ingredients are not as good etc etc etc. they feel like you are just trying to sell them. Their barrier goes right up and they shut down to any suggestions. Something I learned in self-defence is, if someone grabs you and tries to pull you in one direction and you try to pull away in the opposite direction they are ready for it, they just pull harder...

Mother’s day is the second biggest event for beauty businesses each year. Successful businesses start planting the seed to purchase gifts and vouchers at least 6-8 weeks before Mother’s Day. Here’s how to make your Mother’s Day the biggest event of the year in your salon. Plan Ahead  Begin your planning process first by analyzing the previous year’s Mother’s Day promotion to determine what worked and what didn’t. What did you find sold the best? Was there any particular treatment package that was more popular than others? What was the average dollar spend on gift vouchers? When was your busiest time selling gift vouchers? Did you run an in-salon event such as a buying evening for your VIP customers? How did that go? What worked, and what can you do better this year? Team Meeting Have a team meeting and discuss your previous Mother’s Day promotions and what they think worked the best. What suggestions do your staff have for this year? They may have recei...