Growing your Beauty Business with Jana Elston

Weekends are great to take a breather and think about your goals. Reflect and think about your week, your year, your life so far, what you like about it, what you don't, what changes you can make and set some goals. If you want to get somewhere in your life, first you need to know where you want to go, before you think about how you will get there.  Get a nice journal and start writing your thoughts down. Even if you are not sure, start jotting down your ideas, your wish list, or your frustrations. A good tip I once received when I said "but I don't know WHAT I want" , I was told to write down what I DONT WANT. It was a great start, most of us know what we don't want. So write all the things you don't want on one side of the page, then next to each point on the other side of the page turn it into what you DO want. For example "I don't want to run out of breath and struggle like that when I climb that damn hill." will turn to "I want to b...

While I was researching for my article on how to deal with busainess competition who sell ridiculously cheap beauty services , I attempted to put myself into the shoes of the businesses owners who actually do this. Common sense tells me that offering a dramatically discounted service will affect the business negatively somewhere along the line. It just makes no sence how a business that is practically giving away treatments survives in the long-term. I thought, surely they must be cutting corners somewhere. So when I booked for a 90 minute spa package for $35, I wasn't expecting the quality to be fantastic, I was prepared for the average treatment, hoping even to be pleasantly surprised, but I certainly wasn't expecting this! The advertising displayed fake photoshop images of a beautiful model relaxing, while being massaged in a beautiful spa environment, candles, flowers, we've all seen these ads. Unfortunately the reality was a huge disappointment. Looking for the addres...

In this article, I will share with you  tips and experience valued at thousands of dollars. TIPS THAT WILL MAKE A HUGE DIFFERENCE TO YOUR INCOME, if you choose to implement them.  There is nothing more alarming than seeing your competitor offer a similar service for next to nothing. I have seen some crazy pricing out there, and wonder in amazement how on earth do they plan to survive when they are practically giving away the services? And, in most cases, loosing a great deal of money as well? What is happening to our industry?  Today, more then ever, the competition in the beauty services industry is fierce. I have been in this industry since 1991 and I have never seen as many beauty salons as there are today. The traditional beauty salon is being affected from many angles, not only by other beauty salons (there used to be on average one or two salon in a suburb, now there is double that). In addition to more beauty salons per area, there are now nail bars of...