Growing your Beauty Business with Jana Elston

Business is not always easy. Especially in the beauty business. The struggle to get ahead of the competition can be quite difficult. In today’s market, chances are that there are at least a couple of other businesses near you that offer exactly what you do. How do you differentiate yourself from other beauty businesses? How do you ensure that you make the most of your products and the expensive equipment you invested in? You can do all these and more with an online marketing strategy. Here’s how you can make the most of your beauty business through digital marketing. Follow the change Look around. Most of your competitors are on the internet. Those that aren’t are already planning to. Don’t get left behind. The internet is regarded as one of the fastest means of getting your business out there. Stay ahead of the rest and make the most of it. Be competitive As a small business, digital marketing offers you the best way to stay relevant. A lot of businesses are going big, doin...

Do you have a blog and would like to drive more traffic to your website? Here is what I do to increase traffic and maximise the effectiveness of my blogs: Write and publish a blog post at least once a month. The more you publish, the higher your website will rank in search results. Weekly blog posts are ideal. Ensure the blog post is at least 300 words. 500 words is ideal. Include images in your blog (for royalty-free images, try pixabay.com) Use pre-determined keywords throughout the blog post so that your article is easily found in search results. Include keywords in headings and subtitles in your article to maximise the SEO of your article. (easily found by search engines such as Google). Email the link to your new blog post to your database. Post a link to your blog post on social media (Facebook, Twitter, pin the image to Pinterest, Instagram, etc). Post the image and a quote from the blog post to your social media a week later. Schedule weekly posts with different qu...