Why you need to educate to sell more

Customers come to you for results. Don't assume that they already know what it is they need to get the results they want.

You are the expert. It is your responsibility to your client to assess what the problem is and advise your client on what you and they need to do to get the very best result.

Always start from the best position and then determine your clients commitment to getting the result they want. Educate them on why you have made the recommendation, what is the objective of the treatment and home care routine, what they should expect to see and how long it will take.

Do they start with the full program or just a few products and slowly build it up? It really is up to them and how much they can manage. The more education you do, the more informed your client will be about the best course of treatment for them. They will then make a decision on how fast they want the results by the level of their commitment. 

Did you like this article? Subscribe and get free updates, learn more about retail sales, customer service, salon promotions, marketing and running a successful beauty business.

Subscribe

* indicates required

Email Address *

First Name *

Email Format

• html
• text

Marketing Permissions
Jana Elston will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Email

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.