Growing your Beauty Business with Jana Elston

Not everyone is cut out to run a small business. Some people are followers, some are leaders and some are entrepreneurs. It's my experience that most people who own and operate a small business, have never had any formal training or experience in the business. They just decide that because they are really good at what they do, they are qualified to open or buy and operate their own business. They do not realize that it takes far more than being good at that they do, to operate their own business. This is why it becomes so stressful for them when they eventually venture out, and most new businesses (or new owners of businesses) fail, close shop and lose their money in the first year of operating a business. They don't understand what it takes to own and operate a small business. To own and operate a small business, you may or may not have the skills in the services you provide (such as a beauty therapist) but you certainly have to be educated and qualified in runn...

How visible is your beauty business online? Can people find you easily and what do people do when they visit your website? Do your prospective customers engage with you on social media? What impressions do people get when they try to learn more about your business? My husband and I are planning a short getaway. I researched the area where we will stay to book a day spa experience for myself and a facial for my husband.   I found the whole process quite revealing which is why I decided to write this article.  Here is what I learned from the perspective of a consumer when looking for a beauty business online, and my suggestions for you to help your beauty business stand out . Get professional photos of your business and proudly display them on your website, Facebook, Instagram, Google places, and True Local business listing. Make sure your website is up to date. It has to look fresh, clean and must be easy to navigate. Fancy slideshows, music, and graphics are no...