How visible is your beauty business online? Can people find you easily and what do people do when they visit your website? Do your prospective customers engage with you on social media? What impressions do people get when they try to learn more about your business? My husband and I are planning a short getaway. I researched the area where we will stay to book a day spa experience for myself and a facial for my husband. I found the whole process quite revealing which is why I decided to write this article. Here is what I learned from the perspective of a consumer when looking for a beauty business online, and my suggestions for you to help your beauty business stand out . Get professional photos of your business and proudly display them on your website, Facebook, Instagram, Google places, and True Local business listing. Make sure your website is up to date. It has to look fresh, clean and must be easy to navigate. Fancy slideshows, music, and graphics are no...
Expert tips to help beauty therapists and salon owners grow a successful business. Learn how to attract new clients, boost sales, create winning promotions, and master digital marketing and customer retention strategies.