Showing posts with label aesthetics. Show all posts
Showing posts with label aesthetics. Show all posts

Thursday, July 24, 2025

Beauty Therapist vs Dermal Therapist: Why the Industry and Consumers Are Still Confused

 

beauty therapist vs dermal therapist

Ask any skincare professional or client, and they’ll tell you: the terminology in the beauty industry is confusing. Titles like "Beautician," "Beauty Therapist," and "Dermal Therapist" are often used interchangeably. But they aren’t the same, and that creates uncertainty for both consumers and professionals.

This confusion isn’t new. It’s the result of decades of changes to qualifications, training structures, and industry language. And unless we address it, it will continue to affect the credibility of our profession and the confidence of our clients.

So what do these titles actually mean? And more importantly, what should they mean?


The History of Beauty Therapy Training in Australia

Before the 1990s, Australia had no national framework for beauty therapy qualifications. Despite this, many private colleges offered exceptional training programs, Certificate IV and Diploma in Beauty Therapy, that produced highly skilled professionals.

These courses were rigorous and focused heavily on skin. Students were trained in:

  • Skin science

  • Anatomy and physiology

  • Cosmetic chemistry

  • Advanced facial treatments and equipment

In addition, these qualifications included extensive in-salon experience and vital modules in communication, client consultation, and product recommendation. If a student failed these interpersonal skills modules, they failed the course.

The college I taught at was one of the most reputable, operating since 1963 with a 100% employment success rate. Graduates were work-ready, confident, and deeply knowledgeable in both the science and service of skin health.


Accreditation and the Evolution of Training Packages

Formal accreditation arrived in the mid-1990s. The first official government Beauty Therapy Training Package was introduced in 1999, designed to create consistency in vocational education across the country.

This was a positive step forward in theory. But as qualifications became standardised, many essential components were either removed or shifted to more advanced levels, fragmenting the training journey.


Legacy Professionals: Beauty Therapists Practising as Dermal Therapists

Many professionals who trained prior to accreditation have continued their learning and now practice advanced skin procedures like laser, microneedling, microdermabrasion, and advanced peels.

They may hold a Diploma in Beauty Therapy, but in practice, they are Dermal Therapists.

Their expertise has evolved alongside the industry. Years of hands-on clinical experience, plus ongoing upskilling, mean they are fully capable and often ahead of newer graduates.

Yet, their title doesn’t reflect this.


What’s in a Title? Breaking Down the Confusion

Here’s a simplified view of the current structure:

Title Typical Qualification Common Services Provided
Beautician Certificate III Waxing, tanning, tinting, nails, basic makeup
Beauty Therapist Certificate IV / Diploma Facials, body massage, advanced skin treatments
Dermal Therapist Adv. Dip / Bachelor Degree Laser, microneedling, advanced skin therapy

The issue is that clients don’t know this. Nor should they be expected to. They just want safe, effective treatments from trained professionals.

Meanwhile, many professionals hold qualifications that don't align with what they actually do.


How Training Has Fragmented

The current qualification system has become disjointed:

  • Certificate III focuses solely on grooming services.

  • Certificate IV and Diploma have had key modules removed, like cosmetic chemistry and skin science.

  • Advanced treatments are now only available through additional Advanced Diplomas or Bachelor-level Dermal Science degrees.

This means that to perform both basic grooming and advanced treatments, a student may need to complete three or more qualifications.

It’s expensive, time-consuming, and inefficient.

And worse, important interpersonal skills like client consultation and retailing have been withdrawn, despite being essential to salon success.


The Gap Between Consumer Understanding and Professional Titles

The result? A growing disconnect between what professionals are legally and ethically qualified to do, what their title suggests they can do, and what clients think those titles mean. 

This creates confusion about pricing and service quality.

Clarity is needed not only for the public but also for employers, insurance providers, and educators.


What the Industry Needs Now

The feedback I have received from beauty business owners is that current graduates lack skills in communication, consultation, product recommendations and retailing skills. The training providers need to reinstate core modules like communication skills, consultation, and retail into Cert IV and Diploma. They also need to offer streamlined training paths that combine grooming and advanced dermal services.

A Beauty Therapist should be able to perform both a facial, a microneedling treatment, waxing and a brow tint. We shouldn’t need to stack multiple separate qualifications to deliver what the public sees as a single role.


A Call for Recognition and Realistic Pathways Forward

There are thousands of highly experienced diploma-qualified Beauty Therapists delivering Dermal Therapy services safely and effectively across Australia. Many have 10, 20, even 30+ years of experience.

And yet, there is no formal recognition of their advanced capabilities unless they re-enroll in expensive and time-consuming courses.

Expecting these professionals to spend $20,000–$30,000 on a new degree is neither practical nor respectful of their contributions.

What we need is Recognition of Prior Learning (RPL) pathways for dermal procedures, affordable, short bridging courses to upgrade core modules and assessments that validate clinical skills, not just paperwork.

This isn’t about lowering standards. It’s about acknowledging that many Beauty Therapists already meet or exceed those standards.


My Perspective: Beauty Therapist by Title, Dermal Therapist by Practice

Personally, I hold a Diploma in Beauty Therapy. That is my official qualification.

But with decades of education, salon experience, and advanced training, I now offer the same services as a Dermal Therapist.

I still call myself a Beauty Therapist, but I always clarify what I actually do. The title doesn’t reflect the depth of my skillset. And I know many others feel the same.

Our industry is evolving. It’s time our qualifications, titles, and recognition systems caught up.


Further Reading & References

Sunday, November 15, 2015

Why aren't your customers coming back? How to build customer loyalty.



You have worked on your marketing and promotions and you have new customers coming in daily. But it's a never ending exercise and it can get exhausting. It's very expensive and a constant battle having to come up with innovative ways to bring in more new customers. While you focus so much on bringing in new customers in the hope to bring in more profits, have you ever wondered what would happen if all your new customers re-booked and came back? Do you have a 100% re-booking rate? If you do, congratulations! You will soon be unable to accept new customers unless you expand. 

If however you find your customers retention rate is poor, have you ever wondered why your customers don't come back? I'm not saying that getting new customers is not important, businesses need to grow, but the only way the business will grow is to retain customers and build loyalty. Beauty businesses who have a strong loyal client base are far more resilient that businesses that rely on walk-by traffic.  

Do you have customers on your database you haven't seen for some time? Did you know that if you could get back just 5% of your lost customers, you can potentially increase your profits by 25% - 125%? We all know that it is far easier to sell to an existing customer than to a new one. Studies show that repeat customers spend 33% more that new customers. This is because they already have a relationship with you, they know you and they trust you. 

So why is it that some of your customers are not coming back? Studies show 96% of customers who have not come back, leave because of poor or average customer service. Your customers are real people with real feelings. If they come to see you and leave feeling just like any other customer, or worse, can you blame them for not coming back? If you received average service, would you go back? 

With so much competition in the beauty industry, customers are selective and choose to go back when they feel like they are important to you. Of those that don't come back, 68% leave because they felt you or the people in your business didn't care enough. This is really mind blowing, the reality is that it's not the product or the beauty services your business delivers, but HOW you deliver it. It's all about the delivery, the attitude of your staff, their ability to connect with your customers to make them feel truly special. It's about creating an amazing experience that will make your customers want more. 

Truly exceptional service is a skill and a mindset. The mindset you and your staff have to be in is that of complete focus and attention on the client when they are with you, how to make them feel more comfortable, how to create an amazing and unique experience and how to find and deliver a solution to their problem. The skills that are required include superior interpersonal and communication skills, knowing how to really listen and ask great questions. Being in the service industry, demonstrating good etiquette, manners, grace and style are very important in delivering exceptional service. Do you feel your business can deliver this better than your competitors? If they are not completely satisfied, 9% of your customers will leave because they tried the competition and liked them better. 

Businesses that focus on the customer experience generate 60% higher profits than their competitors. 

Some of your customers will leave because they were not followed up. Do you follow up a few days after they had a treatment or purchased products to ensure they were completely satisfied? Do you book a follow up consultation to ensure they are happy with the results and are using the products correctly? If you truly care, and you want to show to your customers that results are important to you, follow up is a must. This is one of the best ways to engage your clients, demonstrate your expertise and build long-term loyalty. 
If you feel awkward contacting your clients, why? Does this mean you need more training in communication skills and build your confidence? If you say you don't have the time to follow up, why is that? Aren't these customers important enough to you? If you feel that if you follow up, the customer may not be completely satisfied so you don't want to open a can of worms? This tells me you don't have the confidence in your products and services, why is that? More importantly what can you do to fix it? 

Do you regularly contact your customers you haven't seen for a while? It's good practice to go thought your client base regularly to touch base with your clients and invite them back in for a treatment. Do you feel awkward contacting your client because you don't want to seem pushy? Why is that? If you don't contact your clients, they will fall off the radar because they felt you didn't care if they come back or not. Try and see it from their perspective. Do you feel like you are being pressured when you doctor sends you a reminder for a pep smear? Do you feel pressured when you dentist sends you a reminded for a dental check up or an optometrist ringing to remind you it's time to get your eyes checked? Why do you feel awkward to contact your clients to remind them it's time for their wax, a facial or a skin check? Don't you feel these services are important enough that deserve the same respect? 

We are in the business of making people feel great about themselves, about discovering their beautiful self. We have the potential to change peoples lives by helping them build confidence in themselves through looking and feeling better. The ripple effect of spreading this love and care for people can be a life changing experience. Successful beauty businesses are built on loyal, returning clients and word of mouth referrals. If you focus on how you can change your customers lives for the better, you will have their loyalty and they will spread the word.


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