Wednesday, August 30, 2017

How to Stay Motivated at Work

How to Stay Motivated at Work Jana Elston

Most of the people find it difficult to stay focused at work. Motivation seems really a far cry at such times. So, we have brought you some simple tricks and ways to keep your attention from diverting and stay committed to your work.
  1. Set up Goals

Setting up goals is a very important step towards staying motivated. In today’s digital work, this task has been simplified and amped up further to keep us focused on the digital reminders and alarm systems. Set a target of how many clients you will rebook today, how many products you will sell today, how many clients you will contact you haven't seen for a while. Turn it into a game, set up some charts and try to beat your best target. When you do, give yourself an award, enjoy a nice cake or your favorite food that day.
  1. Commit to giving your best shot

Motivation can also be achieved by trying to do your best at work. When you stay committed to working your best and achieve good outcomes, motivation follows naturally. Commit to making someone smile today. Give your clients an unbelievable experience they will rave about. Try something different and unexpected that will surprise them.
  1. Take short breaks

Try to incorporate short breaks in your work routine. Simply walk away from your desk for a few moments or add a tea break to give your mind a rest. This will help to refresh your mind to get focused again. Get out of the salon during your lunch break, get some fresh air and try and find a local park or some greenery you can enjoy. A bit of sunshine and nature will recharge and revitalize you.
  1. Reward yourself

Set up a reward system for yourself in order to keep yourself motivated. Treat yourself with kindness and get an occasional ice-cream or anything you love to have to keep your motivational juices flowing. When we had a busy day at work, we would put a lolly jar or cookies in the staff room to enjoy in between clients. If you reach your monthly target, why not reward yourself with a facial or massage?
  1. Hang out with your Co-workers

Spending more time with your co-workers might seem weird but it is a good idea to create a friendly atmosphere at work. This way you would have good feelings for each other and enjoy working together. If you have the chance have lunch together or if the team reaches a target have dinner or enjoy a high tea together.
  1. Jazz up your wardrobe for work

Go shopping for work and amp up your wardrobe by getting something refreshing which would make you feel good about yourself. Jazzing up your wardrobe will jazz up your mood for better. If you are wearing a uniform, find some nice jewelry, shoes, hair accessories or a new lipstick that will give the uniform a lift.
7. Read industry publications
Stay up to date with the latest technology and refresh your skin knowledge by reading industry publications. Keep the magazines in your lunch room so you can have a little read whenever things are quiet or while you enjoy a tea break. You will get some good ideas to discuss with your clients and keep them in the loops with the latest trends. Staying informed and refreshing your skin and product knowledge will help you give more value to your clients.

So, now say goodbye to the Monday blues that seem to stretch on all week long at work. Incorporating these simple tricks into your work life will help you a great deal in staying motivated and feeling accomplished throughout the week.
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Friday, June 30, 2017

Tips For Growing Your Beauty Business in The Next Financial Year

Happy New Financial Year!

July 1st brings a new year in business. This is a good time to start with a clean slate. Review your past year performance, assess what worked, what didn't work and make plans for the future to improve your performance and grow your business.

how to grow your beauty business by jana elston
In business, there is no such thing as staying the same. Your business is either growing or falling behind. As the market grows, your competitors grow, inflation grows and the cost of living grows. Your business needs to grow in order to stay viable and stable. So what will you do this next financial year to help your business grow?

There is only so much you personally can do. There are only so many hours you can put in. If you are running a business at capacity, there are ways to increase revenue over the next financial year.

There are ways to grow your business. First, you need to decide on a strategy, write down your goals then make a plan on how you will achieve your goals. Here are some tips on growing your business this new financial year.

To grow your business you either need to increase the number of customers you service, bring new customers to the business, have existing clients spend more with you by seeing you more frequently or buying more products and treatments, or you can raise your prices.

If you personally cannot take on more customers then you need to hire people to help you in the business or outsource tasks that take too much of your time working on your business. By hiring people you will bring in more revenue as your people look after more customers that you physically could not do. The next step to think about is then, how will you bring in new customers?

Another strategy is to free yourself up by outsourcing tasks that take you away from servicing your customers. You need to free yourself up to bring more revenue into your business. Work out what value you bring to your business. If you bring in $100 per hour, and it takes you an hour to do your bookkeeping, then it's going to be cheaper for you to pay someone one hour to do the bookkeeping for you. Think about what you can outsource and make it happen to boost your revenue.

Another way to increase revenue is to have your existing customers buy more from you. This can be done with add-on treatments,  purchasing products with treatments and increasing the frequency your customers purchase from you. Do you need to bring in another service that can be used as an add-on to help increase your revenue? Do you have existing services you can package up so that your clients will spend more with you during their visit? Are there upgrades you can offer your clients?

increase sales to grow your business by jana elston
How are your retail sales? Retailing is the fastest and easiest way to increase your revenue. How can you increase your retail sales? Do you or your staff need training? Do you need to have more products available for retail?

Finally, how can you increase the frequency of your clients purchasing from you? Do you need a loyalty program, a customer club or point system? Do you need to offer incentives and rewards to have customers buy more from you? There are so many ways you can boost your business revenue and your income through retailing in the salon or spa.

The final way to increase your revenue is to raise your prices. If you have already implemented strategies I discussed above, or if you have not raised your prices for some years, it may be time to have a conversation with your accountant. Time to look at your services menu and assess what you should be charging your customers to increase your revenue and grow your business.

As you close off and wrap up another year in business, it is time to sit down and make some plans on how you can increase growth in the new financial year. You need to look at your business and decide which strategy or a combination of these strategies will work for your business best. Make a plan, set some goals and take action early. The earlier you start the sooner you will start seeing results.

If you need help in strategic business planning or need advice on how you can grow your beauty business send me a message and let's have a chat. I am available for business coaching and I can help you find ways to grow your business, make some plans and set some goals.

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Thursday, April 6, 2017

Believe in yourself, believe that you can help your clients

Believe in yourself, believe that you can help your clients sales inspiration by jana elston

People dream of having a great skin. People want to have a healthy, youthful, clear, problem-free skin. It boosts their self-confidence.

They way people feel about their skin affects every aspect of their life. I watch my daughter when she has a breakout, how she feels self-conscious because kids at school are cruel. They ask her "Why do you have a red skin? Eww, you have pimples on your face!" She hates it. When her skin clears up, she is so happy.

I was working on a beauty counter in David Jones many years ago, and a lady came by asking about her skin. I offered to give her a mini skin treatment and a makeup application to try the products. She looked and felt amazing afterward. She purchased her products and on the way out I watched her as she stopped several times, looking at her skin in the mirror, smiling, touching her face gently with her fingertips. It was as if she was surprised and delighted how good she looked. My heart burst with happiness for her. I was so grateful to be able to help another person feel so good about themselves. I couldn't wait to do it for someone else. Helping others look and feel great about themselves is incredibly rewarding.

You know what it takes to get a great looking skin. It's not just the professional treatments, it's the products they use at home to support the professional treatments that make the ultimate difference. You, as their skin care coach, need to teach them how.

To teach, you need to discover what your clients want to learn, then tell them what they need and how to achieve these results. Show them which products they need to use and educate them on how to use the products effectively to achieve results.

If you don't know, find out. Learn from your peers, read product information online, learn from your suppliers, attend regular training, read industry publications, attend post graduate courses online and offline. There are so many resources out there. You just need to pull your finger out and do it. Do it to boost your confidence. Do it so that you believe in yourself. Do it so that you can be of help to others.
You have the power to change peoples lives for the better. If you really want to.

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