Growing your Beauty Business with Jana Elston

People dream of having a great skin. People want to have a healthy, youthful, clear, problem-free skin. It boosts their self-confidence. They way people feel about their skin affects every aspect of their life. I watch my daughter when she has a breakout, how she feels self-conscious because kids at school are cruel. They ask her "Why do you have a red skin? Eww, you have pimples on your face!" She hates it. When her skin clears up, she is so happy. I was working on a beauty counter in David Jones many years ago, and a lady came by asking about her skin. I offered to give her a mini skin treatment and a makeup application to try the products. She looked and felt amazing afterward. She purchased her products and on the way out I watched her as she stopped several times, looking at her skin in the mirror, smiling, touching her face gently with her fingertips. It was as if she was surprised and delighted how good she looked. My heart burst with happiness for her. I was so...

Selling is a skill and a mindset, it can be learned even if it does not come naturally. One of the biggest things that can hold you back from selling more products is, fear of selling. For some, talking to people and making suggestions comes easily, for others that are more introverted, it can be a whole new learning curve. Most beauty practitioners are caring, gentle people and by nature can be an introvert. So to stand out, and put yourself out there can be uncomfortable to downright painful. What's at the core of these uncomfortable, painful feelings is our fear.   FACING OUR FEARS know your fears There are many difficult and frightening times when we have to face our fears. And, the surprising truth is, we all come face to face with our fears eventually. Here are just some examples of what people fear the most: learning a new skill death loneliness being in an unfamiliar place a new job becoming a parent public speaking getting up on stage to perform...

Attitude is everything Attitude is everything. Attitude is a way of thinking, feeling, and behaving that reflects your state of mind and character. I am sure you have met people where you thought they had a great attitude, and others where you thought they had a poor attitude. How did you make the observation if someone had a great attitude or not? Attitude is reflected in the way people behave, based on their internal thoughts, feelings and self talk. We are in complete control of what we think, how we feel and what we say to ourselves, which means we are in total control of our behaviour and the attitude we project.   Changing your attitude, means changing your behaviour, which means changing how we feel, what we think and what we say to ourselves. I believe what we say to ourselves is very powerful because it can make the biggest difference that will directly impact on our feelings, thoughts behaviour and our attitudes. We can change what we say to ourselves ...