Growing your Beauty Business with Jana Elston

Wow, this year has flown! Before you know it, Christmas will be here. Saying that, are your ready? Many people who own or manage salons tend to leave it to the last minute. Then they either do a mad rush to get things organised causing a lot of stress. They end up with  promotions and materials that could certainly have been better if they allowed more time, or some completely give up and decide it's too late and not even bother to make any effort.  We all know that Mother's day and Christmas   are the busiest trading periods for retailers and service providers such as beauty salons. This is when consumers are actively looking to spend money on themselves and their loved ones and the competition in the retail industry is fierce to win these willing customers over. The old saying is, you have to be in it to win it. If your competitors are well organised and ready, they will get the best customers, including yours.  Here are the biggest mistakes I have see...

Selling is a skill and a mindset, it can be learned even if it does not come naturally. One of the biggest things that can hold you back from selling more products is, fear of selling. For some, talking to people and making suggestions comes easily, for others that are more introverted, it can be a whole new learning curve. Most beauty practitioners are caring, gentle people and by nature can be an introvert. So to stand out, and put yourself out there can be uncomfortable to downright painful. What's at the core of these uncomfortable, painful feelings is our fear.   FACING OUR FEARS know your fears There are many difficult and frightening times when we have to face our fears. And, the surprising truth is, we all come face to face with our fears eventually. Here are just some examples of what people fear the most: learning a new skill death loneliness being in an unfamiliar place a new job becoming a parent public speaking getting up on stage to perform...

Attitude is everything Attitude is everything. Attitude is a way of thinking, feeling, and behaving that reflects your state of mind and character. I am sure you have met people where you thought they had a great attitude, and others where you thought they had a poor attitude. How did you make the observation if someone had a great attitude or not? Attitude is reflected in the way people behave, based on their internal thoughts, feelings and self talk. We are in complete control of what we think, how we feel and what we say to ourselves, which means we are in total control of our behaviour and the attitude we project.   Changing your attitude, means changing your behaviour, which means changing how we feel, what we think and what we say to ourselves. I believe what we say to ourselves is very powerful because it can make the biggest difference that will directly impact on our feelings, thoughts behaviour and our attitudes. We can change what we say to ourselves ...