Growing your Beauty Business with Jana Elston

Attitude is everything Attitude is everything. Attitude is a way of thinking, feeling, and behaving that reflects your state of mind and character. I am sure you have met people where you thought they had a great attitude, and others where you thought they had a poor attitude. How did you make the observation if someone had a great attitude or not? Attitude is reflected in the way people behave, based on their internal thoughts, feelings and self talk. We are in complete control of what we think, how we feel and what we say to ourselves, which means we are in total control of our behaviour and the attitude we project.   Changing your attitude, means changing your behaviour, which means changing how we feel, what we think and what we say to ourselves. I believe what we say to ourselves is very powerful because it can make the biggest difference that will directly impact on our feelings, thoughts behaviour and our attitudes. We can change what we say to ourselves ...

You have worked on your marketing and promotions and you have new customers coming in daily. But it's a never ending exercise and it can get exhausting. It's very expensive and a constant battle having to come up with innovative ways to bring in more new customers. While you focus so much on bringing in new customers in the hope to bring in more profits, have you ever wondered what would happen if all your new customers re-booked and came back? Do you have a 100% re-booking rate? If you do, congratulations! You will soon be unable to accept new customers unless you expand.  If however you find your customers retention rate is poor, have you ever wondered why your customers don't come back? I'm not saying that getting new customers is not important, businesses need to grow, but the only way the business will grow is to retain customers and build loyalty. Beauty businesses who have a strong loyal client base are far more resilient that businesses that rely on walk...

How enthusiastic are you about the products you sell and the services you provide?  Are you excited? Do you really believe that what you do that will help people? Do you believe the products you sell people will absolutely love?  If you are enthusiastic, people can't help but be inspired and motivated by your enthusiasm. They think "I want what she's having". Are your clients inspired and motivated by you?  If not, what can you do to feel passionate about what you do? There is only one way, you have to believe in it. Do you believe in your professional abilities and in the products you sell?  So what can you do to believe in yourself? How can you build self-confidence and passion? It is through learning, education, practice, experience, working hard and putting your very best effort in everything you do. You have to be focused on doing this better and you have to want to achieve your very best.  Ongoing education is absolutely critical to achievi...

Customers come to you for results. Don't assume that they already know what it is they need to get the results they want. You are the expert. It is your responsibility to your client to assess what the problem is and advise your client on what you and they need to do to get the very best result. Always start from the best position and then determine your clients commitment to getting the result they want. Educate them on why you have made the recommendation, what is the objective of the treatment and home care routine, what they should expect to see and how long it will take. Do they start with the full program or just a few products and slowly build it up? It really is up to them and how much they can manage. The more education you do, the more informed your client will be about the best course of treatment for them. They will then make a decision on how fast they want the results by the level of their commitment.  Did you like this article? Subscribe and get free updates...

We really need to educate people to support their local small business. Feel free to share the Facebook post below. PS: I run this Facebook page to help YOU build your business, for FREE. I do this in my spare time. Why? Why would I do something just for fun? I have been trying to explore and find the answers as I shared this post. I was thinking, what gets me excited? I can tell you what gets me excited. What excites me is seeing you succeed! Seeing small business owners that are struggling to make ends meet, succeeds at their dreams.  I love inspiring people to be the best they can be. Why? Because I really appreciate the leadership and the role models in my life that helped me, shape me, to be the person I am today. I hope I can inspire you, to be the best you can be. Thank you Want More Tips Like This? Subscribe to my newsletter and get free business industry updates, practical guides, business strategy ideas, marketing and social media tips!...

Being average is boring, being awesome is exciting! So what makes an awesome beauty professional? 1. Enthusiasm 2. Passion 3. Can do attitude 4. Hunger for knowledge 5. Always striving to improve their craft 6. Flexible communication skills 7. Excellent interpersonal skills 8. Punctual and organized 9. Self motivated 10. Impeccable grooming One thing everyone will realize eventually is that we are never perfect, we don't know it all. Challenge yourself every day, step out of your comfort zone, because that's where happiness and true joy is found. If you work every day on improving yourself personally and professionally, you will learn, grow and evolve. You will achieve your dreams of a better life and be able to make a positive impact on peoples lives.  If you could change peoples life for the better, why wouldn't you? Did you like this article? Subscribe and get free updates, learn more about retail sales, customer service, salon promotions, marketing ...